MADRID, Feb. 7 (Xinhua) -- The United Nations World Tourism
Organization (UNWTO) on Wednesday named former Real Madrid and
Spanish footballer Fernando Hierro as a new Ambassador for
Responsible Tourism.
Hierro's new role was confirmed at an event attended by the
UNWTO Secretary General Zurab Pololikashvili in Madrid.
As a footballer, Hierro won five Spanish LaLiga titles, three
Champions Leagues, two Intercontinental Cups and the Spanish King's
Cup, during 14 years at Real Madrid.
"Fernando is an exceptional athlete and an example of personal
integrity, and as a friend of the UNWTO, he will help us promote
the positive values and real benefits that tourism can represent,"
said Pololikashvili.
Hierro said that tourists "can change the world if we act
responsibly with regard to the places, the people and the cultures
we visit".
Hierro follows former Spanish national team coach Vicente Del
Bosque into an ambassadorial role with the UNWTO.
Del Bosque, who led Spain to the 2010 World Cup in South Africa,
was named as UNWTO Ambassador for Responsible Tourism last January.
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